Our Strategy

• Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
• Launched and optimized new official Youtube channel with focused targeting
• Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
• Triller dance challenge campaign featured for “5 Mujeres”

Assessment

• 50% growth across streaming services?
• 1.1M audience reach via several Spotify editorial playlist
• 7.3M views solely through YouTube optimization??

Official YouTube Channel

• Launched November 2018
• Accumulated 55k subscribers in 3 months
• Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.