Jose Reyes


We aimed to build out Jose Reyes’ audience by capitalizing on his baseball fanbase and launch the new singles “Enemy” and “5 Mujeres” to develop a new fanbase across all digital platforms.


Label: Siete Music
Genre: Reggaeton

Our Strategy

  • Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
  • Launched and optimized new official Youtube channel with focused targeting
  • Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
  • Triller dance challenge campaign featured for “5 Mujeres”


  • 50% growth across streaming services?
  • 1.1M audience reach via several Spotify editorial playlist
  • 7.3M views solely through YouTube optimization??

Playlist Pickup

New Music Friday Latin


Viral Latino

“5 Mujeres”

Baila Dembow

“5 Mujeres”

La Barberia

“5 Mujeres”

Flow Dominicano


Los Traperos


Tidal Rising: Latin


Tidal Rising: Latin (Video)


Dale Dembow


Introducing Latin

“5 Mujeres”

Official YouTube Channel

  • Launched November 2018
  • Accumulated 55k subscribers in 3 months
  • Accumulated 7.3M views across 3 official music videos in 3 months

YouTube Optimization

Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.

Press Highlights


Jose Reyes shows off his musical side

A Mets All-Star Makes a Foray Into Music

小小影院视频在线观看完整版亚洲成人影院日本线在免费线播放久热青青视频在线观看成年片黄网站色大全免费国产亚洲成年网址 document.write (''); 亚洲色欧洲图 亚洲无线码2019 久草在线免费 亚洲色图网址 久草在线免费